AI shopping moves to direct checkout, virtual try-on goes mainstream at Zalando, and Alta embeds styling into brand sites. Three fashion AI developments shaping e-commerce in February 2026.

AI shopping agents grew 4,700%, CFDA partners with OpenAI, and fashion jobs are evolving. Three stories shaping where fashion meets AI this week.

Google's selfie-powered virtual try-on, Target's ChatGPT shopping integration, and how small fashion brands are using AI to compete. This week's fashion AI roundup.

McKinsey forecasts $275B in fashion AI value by 2030, a student builds an AI pattern generator, and conversational shopping traffic surges 700%. This week's roundup.