New arrivals come in every week,
but a photoshoot is hard to schedule even once a month.
So the store ends up with a mix: some products have on-model shots,
others only flat cutouts, and whatever missed the shoot day stays that way for the season.
Paying for more model bookings or adding shoot days rarely fixes it.
There is a way to solve this without adding shoots.
Make the on-model shot from a single product photo,
and fix the model’s face once so it never changes.
The four steps below are the working order.
Four steps to fill the on-model shots
1. One product photo becomes an on-model shot
Upload a mannequin shot or a flat lay, pick a model and a background,
and you get an on-model shot.
It only needs the product photo, so it does not depend on the shoot calendar.
The product page can go up the day stock arrives,
and earlier if you have sample photos from the factory.
The photo and the instruction text decide different things.
The garment’s shape, fit, color and texture follow the uploaded photo.
The instruction text sets the background, the framing, where the hem ends,
and any items worn with the product.
Writing “keep the button count and placement” or “keep the label” in the instruction also fixes what to check when the result comes back.
For a product in several colors, make the on-model shot in one color,
then change only the color in Edit (the feature that changes a specified part of a finished image).
Only the color changes on the same cut, so the shape stays put.
2. Fix the model’s face with one photo
Upload one full-body front photo to My Assets (where models and backgrounds are saved) and every on-model shot after that shows the same face.
You do not book a model again for each round.
There are two kinds of model photo you can use.
A library model, or a face generated in Create Model, is not a real person,
so there is no likeness issue.
If you use a real photo of an owner, a staff member or a contracted model,
that person’s likeness rights still apply: agree the scope and period of use,
and what happens after they leave or the contract ends, and put it in writing.
When thumbnails line up in a product list,
a model that changes every time makes the items look like they came from different shops.
With one model wearing everything,
a customer can compare with last time’s cut and guess the fit.
How to choose the photo is in Finding the face that represents your clothes.
3. Keep the good cut, change only color, length or pose
A cut that came out well is not remade from scratch.
In Edit, change one thing at a time: “only the color, to camel”,
“sleeves down to the wrist”, “only the buttons, to rose gold”,
“shoes to black loafers”.
For another angle, put the cut into Expand Image (the feature that produces new framings and poses from a finished cut while keeping the same garment, person and tone), turn on the garment-and-person lock, and ask for a walking pose or a waist-up cut.
The difference between the two features is covered in Fixing a shot without reshooting and the Expand Image guide.
4. From the product photo to cutouts and ghost shots
The same product photo also produces product cuts.
A white-background cutout or a ghost shot (the garment’s shape with no mannequin) can go in the lower part of the product page or in the option images, and the background and shadows stay consistent across products.
What you need, and the instruction text
One product photo and one model photo.
The product photo: front view, one item per photo.
A mannequin or worn shot carries its fit into the result; for a flat lay,
straighten the sleeves and hem before shooting.
The model photo: one full-body front view.
Files: JPG or PNG, 1024px or larger.
The instruction text goes in the instruction box on the lookbook creation screen.
The basic order is the same as in Turning a product photo into an on-model shot.
Model: [model name] saved in My Assets. Product: the attached blouse, fit as in the photo.
Keep button count and placement, label, and fabric texture as in the photo.
Bottom: black H-line skirt. Blouse hem worn out over the skirt, ending above the hip. Sleeves to the wrist.
White background, full body, front view. Face not oversized relative to the body.Replace the bracketed part with the real name.
Items that are not the product need a line of their own,
or you cannot control which bottom appears.
Write lengths as where they end on the body rather than in centimeters.
“Mid-calf”, “above the knee” and “ankle showing” let you check the result at a glance.
The face line is there because faces sometimes come out large.
Five checks before uploading
- Same face as the saved model
- Button count and placement, label and print match the original
- Hem and sleeves end where the instruction said
- Fabric texture and color match the original (knit stitch, satin sheen)
- Face not oversized relative to the body
If an extra button appeared, do not remake the shot.
Write “five buttons as in the original,
everything else unchanged” and fix only that part.
What it cannot do
Whatever the instruction says, fit follows the uploaded garment photo.
Upload a creased cutout and the creases show in the result.
Sizes are not exact either.
It cannot reproduce a size 44, 55 or 66, so size information stays in the size chart.
A color changed in Edit can differ from the real fabric.
Compare with the actual product, and if the gap is large,
use a real photo for that color.
Thin knits and sheer fabrics vary in how closely they cling from one result to the next, so you make a few and choose, and that costs more credits.
Whether AI-generated images need labeling when mixed with photographed ones depends on the sales channel’s policy.
Try this first
Signing up gives you free credits without a card,
and a standard lookbook image costs 10 credits.
Take one new arrival and one model photo, make the on-model shot,
then change only the color on that cut.
Those two shots take 20 credits.
Check whether the second cut keeps the same face and the same buttons.
Apart from items that need a remake because of the fabric,
the rest is just swapping garments.