The product page is covered, but there’s nothing that shows the brand’s mood —
no editorial-feeling shot for the Instagram feed or the banner.
Concept imagery needs a location, props, and lighting on top of everything else,
which makes it far more expensive than garment shots. So it keeps getting postponed.
Concept Cut Generation is the tool for exactly those concept shots.
Take one good lookbook image, dress it in the scene you want, and you get a
concept shot that keeps your outfit while taking on the scene’s mood, color,
tone, and framing — all of it.
What Concept Cut Generation does
Pick one lookbook image as your base, then choose the scenes you want.
The result keeps the outfit from your base and takes on
the scene’s background, pose, framing, color, and tone.
It’s less a background swap than the whole editorial atmosphere moving over.
Here’s a real example. The base is a beige dress against a concrete wall.
The chosen scene is someone reclining on an antique sofa indoors.
And here’s the result.
The beige dress, its twisted waist detail, and the heeled sandals came over
from the base. The sofa, the curtain, the reclining posture, and the faded
film tone all came from the scene. A plain studio garment shot turned into
a film-mood editorial cut.
Change the scene and the same dress goes somewhere else entirely.
Without a single shoot, one dress now has concept shots indoors, on a street,
and in an open field.
Where scenes come from
The scene decides the mood of your concept shot, so your range of scenes is
your range of art direction. They come from three places.
LaonGEN’s recommended scenes are grouped into six categories —
basic, studio, street, editorial, active, and mood — and you can search them
by keyword. Clicking a scene shows an example first,
so you can gauge the vibe before committing.
My Assets backgrounds work as scenes too.
If your brand’s editorial tone is set, register that background once and keep reusing it.
Direct upload also works: JPG and PNG, up to 20MB.
If there’s an editorial mood you want to follow, uploading that reference
as a scene is a common way to use it.
You can select several scenes at once, and each scene carries its own settings —
so the same outfit can come out in an indoor mood and a street mood in one run.
The range of art direction is easier to show than to explain.
All four cuts below came from one outfit, with only the scene changed.
Setting count and ratio
Each scene can produce 1 to 8 images. Results vary slightly from image to
image even within the same scene, so pulling two or three per scene gives you
something to choose from.
Ratios are 3:4, 1:1, and 4:3, and you can set them regardless of the
scene’s own proportions. Concept shots for Instagram feeds take 3:4 or 1:1,
and banners or other wide placements take 4:3.
The default is 3:4. A vertical frame simply shows more of the garment,
so leave it unless you have a reason not to.
When to turn on free pose
The pose option is off by default, and with it off the result adopts the
scene’s pose — choose a scene of someone reclining on a sofa,
and your model reclines on a sofa.
When you want to follow an editorial reference down to the pose, leave it off.
Turn free pose on and the scene’s pose is ignored, replaced by a natural
posture suited to the setting. It’s the option for when you love the
background and mood but not the pose. Turning it on also unlocks an
instruction field where you can describe the posture you want —
just note that with free pose off, that instruction is not applied.
The takeaway: picked the scene for its background and mood? Turn free pose on. Loved the pose too? Leave it off. Unsure? Start with it off.
What holds and what drifts
Setting the right expectations matters with this feature, so here it is plainly.
Garment shape, color, length, and footwear carry over reliably.
In the example above, even the dress’s twisted knot survived the move.
Faces, hands, fine garment details, logos, and patterns can drift.
Look closely at the result and the subject’s features pull slightly toward
the scene. The app warns about this directly: outfit and model information
are reflected, but never guaranteed identical.
So the recommended way to use it is this: make your mood-driven concept shots
with Concept Cut Generation, and keep the original for close-ups.
If a face or a logo lands badly, Image Edit
can fix that one region.
Credits and plans
Each image costs 10 credits. Three scenes at two images each makes six
images, so 60 credits — and the total count and cost appear on screen before
you generate, so you can check before committing.
Concept Cut Generation is included from the Pro plan up, with free runs open below
that: 2 on Free, 2 on Starter, and 4 on Standard, refreshing monthly for
subscribers.
After the garment shots, the concept shots
Concept Cut Generation assumes you already have one good lookbook shot.
Get that one shot right, and instead of scouting an editorial location you
pick a scene — a café, a street, a studio, a forest — and the concept shot
comes to you. When the season’s mood changes, change the scene and pull a new set.
If what you need is a garment set with front, side, and back views,
the Horizon Studio guide is the right tool instead.
Turn one good lookbook shot into an editorial concept cut.
